A stray negative review or viral post can hurt your revenue faster than you...

https://wiki-room.win/index.php/How_to_Talk_to_Your_Partner_When_Your_Online_Reputation_Feels_Like_a_Liability

A stray negative review or viral post can hurt your revenue faster than you think. Instead of firing back in the heat of the moment, keep your cool to protect your brand’s long-term trust