A winning streak can inflate the price, turning a good team matchup into a less...

https://www.adirs-bookmarks.win/a-winning-streak-can-push-odds-beyond-value-when-a-good-team-faces-a-good-bet

A winning streak can inflate the price, turning a good team matchup into a less attractive bet. For example, a +130 opener on a solid side might shift to -140 as momentum builds. The smart move is spotting when value slips away despite strong form.