Acquaint yourself with Google's E-A-T principles-- Competence, Authoritativeness

https://creator-tech-chronicle.tearosediner.net/awards-season-explained-categories-voting-basics-and-how-winners-are-chosen

Familiarize yourself with Google's E-A-T principles-- Know-how, Authoritativeness, Trustworthiness-- as they play a considerable role in SEO-friendly content production.