Conversational search engines pull from deep archives, often reviving...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search engines pull from deep archives, often reviving long-buried negative articles that traditional SEO once pushed to page ten. If an AI assistant summarizes your history, it might highlight those old headlines as facts