Dark data is all the information your company collects but never uses—about...

https://www.insert-bookmark.win/dark-data-is-the-inactive-information-your-business-collects-but-never-uses-it

Dark data is all the information your company collects but never uses—about 60-80% of it just sits there. This inactive data takes up space, slows systems, and can waste up to $2.5 million every year