Demand Gen campaigns 4

https://mag-wiki.win/index.php/Mastering_Search_Campaign_Management_for_Better_ROI

Demand Gen campaigns focus on building awareness and interest in a product or service by targeting potential customers early in their buying journey. Instead of pushing for an immediate sale, these campaigns use content, social media, and targeted ads to nurture leads and create a pipeline of qualified prospects. When done well, they blend storytelling with data to attract the right audience and guide them toward considering your brand without feeling overly promotional.