How a $650K Roofing Crew Stopped Chasing Storms and Built a Predictable Pipeline from Google Search
https://seo.edu.rs/blog/what-zero-click-searches-reveal-about-outdated-sites-and-why-traditional-tactics-wont-scale-10887
Summit Ridge Roofing was a solid small contractor: quality installs, repeat customers, trustworthy crew. Still, the owner, Mark, lived month to month. Most revenue came from referrals and chasing the occasional storm