If you want to see what good SEO looks like in action, look at how SearchPilot...

https://foxtrot-wiki.win/index.php/Why_CMOs_Lose_Growth_When_SEO_Is_Treated_as_a_Checkbox_Service

If you want to see what good SEO looks like in action, look at how SearchPilot helped a mid-sized e-commerce site boost organic traffic by 40% in six months without risky link schemes