Marketing in regulated sectors means knowing the rules inside out. From the CAP...

https://source-wiki.win/index.php/Is_%E2%80%9CBest_Odds%E2%80%9D_Considered_a_Claim_Under_UK_Advertising_Rules%3F

Marketing in regulated sectors means knowing the rules inside out. From the CAP Code to ASA rulings, staying compliant is crucial. One key tip: always prove your claims before you publish