Most people think hybrid means setting up a camera and hoping for the best....

https://businesscloud.co.uk/news/the-hybrid-events-boom-how-smart-event-companies-are-capitalising-on-a-9-billion-opportunity/

Most people think hybrid means setting up a camera and hoping for the best. That is a mistake. If you treat hybrid as just a livestream, you miss the real revenue. The industry currently sits on a $9 billion opportunity that demands a smarter strategy