Personalization is no longer a luxury—it’s how we experience apps every day....

https://ericksexcellentblog.image-perth.org/why-is-personalization-in-everything-from-shopping-to-streaming

Personalization is no longer a luxury—it’s how we experience apps every day. From streaming services suggesting shows you actually want to watch, to fitness apps tailoring workouts to your goals, customization is now baked in