Personalization is no longer a nice-to-have—it’s the baseline for digital...

https://highstylife.com/why-do-platforms-invest-so-much-in-personalization-technology/

Personalization is no longer a nice-to-have—it’s the baseline for digital experiences. Whether it’s streaming platforms suggesting your next binge or fitness apps tailoring workouts to your progress, AI helps deliver what you actually want