Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues...

https://wiki-global.win/index.php/2027_Pharma_Conference_Strategy:_How_to_Select_Events_That_Actually_Drive_Adoption

Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues like J.P. Morgan in San Francisco this January or BIO to drive real growth. Focus your team on high-impact sessions at ASCO to link clinical data with market access