The era of the "SEO consultant" is dying. Meet the European builder-operators...

https://chancesexpertwords.wordpress.com/2026/05/04/the-european-shift-why-agency-reinvestment-beats-ad-spend/

The era of the "SEO consultant" is dying. Meet the European builder-operators replacing fluff with proprietary tools and rigorous research. If you’re still hiring agencies based on slide decks, you’re losing. It’s time to vet for technical engineering.