Traditional rank tracking is dead because it misses the messy reality of AI...

https://www.fastbookmarks.win/rank-tracking-is-dead-ai-overviews-have-triggered-a-30-drop-in-european

Traditional rank tracking is dead because it misses the messy reality of AI Overviews. We’re seeing a 30% drop in organic CTR across Europe as search becomes a zero-click experience. Agencies can't just send static reports anymore