Traditional rank tracking is failing because Google now serves AI answers...

https://www.ready-bookmarks.win/rank-tracking-is-dying-ai-overviews-have-caused-a-30-ctr-drop-across-eu

Traditional rank tracking is failing because Google now serves AI answers directly. In Europe, we see a 30% CTR drop as users stop clicking through. You must shift from vanity rankings to tracking visibility within AI Overviews