What does Gen Z use instead of Google for recommendation search

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

Explore how Gen Z skips traditional Google searches when hunting for recommendations. From TikTok tips to niche apps, discover alternative SEO strategies that help brands get noticed where younger audiences actually look for advice and suggestions.