Why are canned RTD cocktails like espresso martinis showing up right next to...

https://xeon-wiki.win/index.php/Is_a_Canned_Paloma_a_Good_Alternative_to_a_Hazy_IPA_in_Summer%3F

Why are canned RTD cocktails like espresso martinis showing up right next to craft beer? It’s all about convenience and vibe. Picture grabbing a cold vodka soda for your backyard BBQ—no mixing skills needed