Why technical decision-makers at mid-market to enterprise retailers who’ve been burned by inflexible coupon tools before struggle to trust new promotion platforms

https://www.hotel-bookmarkings.win/when-a-global-brand-launched-a-rewards-campaign-and-redemptions-collapsed-olivia-s-story

When a promotion fails on peak day, the board notices revenue; engineering notices outages; marketing notices missed goals. A history of rigid coupon and promotion tools leaves technical decision-makers (TDs) deeply wary